This is My Hustle feat. Luis De Guzman

THIS IS MY HUSTLE
Written By Julian Noche

In this episode of “This is My Hustle,” we feature Louis De Guzman, award-winning designer.

Louis is a multidisciplinary artist whose geometric, abstract visual language has taken him from his Chicago studio to global brand collabs. He’s partnered with New Balance (including the floral-inspired 574 honoring his mom), BAIT (for an Astro Boy capsule), SEGA/Sonic the Hedgehog (re-imagined sculptures of Sonic and Shadow), and even created a monumental sculpture and merch line with the Chicago Cubs. His work lives at the intersection of culture, nostalgia, and ambition—a reminder that imagination isn’t something you lose, it’s something you return to with intention.

Tap in and let this be your sign to revisit the spark.

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This is My Hustle feat. Luis De Guzman
This is My Hustle feat. Luis De Guzman

In this episode of “This is My Hustle,” we feature Louis De Guzman, award-winning designer.

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This is My Hustle feat. DJ Bitesize